In 2012, Pharrell’s Billionaire Boys Club hired Cynthia Lu to work for the PR team where her talents in design were quickly discovered. After a few years of close collaboration with Pharrell and creating under his label, Cynthia branched out in 2015 to start Cactus Plant Flea Market. Throughout his time on The Voice, Pharrell frequently showcased CPFM and BBC on the NBC platform. Operating under the guise of BBC, Cynthia creates a novelty, tribute piece addressed to her mentor and his cohosts on The Voice Season 10.
