Early in 2017, CPFM collaborated with Billionaire Boys Club (BBC) for the re-launch of sub-brand ICECREAM to design this specific tee. A year earlier, when Pharrell bought back BBC, a new Instagram page was created in anticipation for the relaunch/ rebranding (@solidgoldblackberry) of BBC, however, his new ICECREAM campaign never took off from the concept stage and fizzled out - for reasons unknown. ICECREAM would later be relaunched (for a second time) in 2018, but under the creative direction of Matthew Chevallard (Del Toro).
